Successful Student approached us looking for a full rebrand and website redesign. The website had large amounts of content including college guides, lists and interviews. After updating the brand while keeping the colors, I reorganized the site into concise sections and improved its typography. The result was a much more slick, professional guide with a distinctive look that set apart in a very crowded space.
The client really liked the of using a legal mark - identifying it with law schools and high education - as the basis for the logo mark. I coupled this with a navigation pin to represent the site's mission as a guide. The result mark is simple and distinct. It also works well in illustrations for marketing.